You might want to let people know too that they have to have a Kroger/King Soopers, etc. store loyalty or reward card to be able to use these coupons. I get these too in the mail and it even states on the back of the coupon that you have to use the store card at time of purchase. It's because these coupons are tied to your Kroger store card and they track it when redeemed. Good Luck!