FREE: Web Style Guide

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Amazon.com Review
In 160 pages of expert instruction, authors Patrick J. Lynch and Sarah Horton put the essence of the Yale University Center for Advanced Instructional Media's wonderful online site design guide into traditional print.
The book begins the presentation of its helpful and forward-looking advice with a discussion of the overall process of defining the objectives and users of your Web site, as well as the goals you will use to measure your progress. The authors then use time-tested, traditional print concepts to clearly illustrate how to make your site interface welcoming and efficient. High-quality illustrations show how to design for overall style and professional appeal. The sections on typography and editorial style set this manual apart from many Web style guides with attention to the fine details that separate the good sites from the great.