Cassandra Devine, "a morally superior twenty-nine-year-old PR chick" and moonlit angry blogger, incites generational warfare when she proposes that the financially nonviable Baby Boomers be given incentives (free Botox, no estate tax) to kill themselves at 70. The proposal, meant only as a catalyst for debate on the issue, catches the approval of millions of citizens, chief among them an ambitious presidential candidate, Senator Randolph Jepperson.
With the aide of public relations guru Terry Tucker, Devine and Jepperson attempt to ride "Voluntary Transitioning" all the way to the White House, over the objections of the Religious Right and the Baby Boomers, deeply offended by the demonstrations taking place on the golf courses of their retirement resorts.