Diet coke is my favorite too. I used to hate it so much lol But the reason people list coke points on here is its really simple economics. The demand for MCR points is high enough to raise the value of the mcr points high enough to make it more valuable to some people to list their points on Listia than to use them at mycokerewards. I am in discussion with Listia about their 2 auction per item limit. They want to delete multiple listings which would cut supply drastically so you can expect the going price of MCR points to sky rocket when they really start enforcing that (if they do, which I REALLY hope they don't) It'd be really sad because MCR points probably bring in a lot of new users who come here with their sign up bonus points to get MCR points. I'm sure some of them actually start using listia after that.