GIN Option: "Get It Now is an optional feature that lets sellers specify the exact amount of credits they would be willing to accept to end an auction early. Bidders would then have the option to "Get it Now" instead of going through the auction process and competing with other bidders. The Get it Now option is available throughout the duration of the auction, until a bidder has decided to use it. However, once bidding on the auction has reached 50% of the Get It Now value, the Get it Now option will be removed and can no longer be used." =)