FREE: Vintage, ESSO Gas, Put A TIGER IN YOUR TANK, Brass Key Chain

The listing, Vintage, ESSO Gas, Put A TIGER IN YOUR TANK, Brass Key Chain has ended.

Vintage, ESSO Gas, Put A TIGER IN YOUR TANK, Brass Key Chain

1-1/4 inches wide, the tiger and lettering are raised, key chain is tarnished.

Exxon replaced the Esso, Enco, and Humble brands in the United States on January 1, 1973. The Esso name was a trademark of Jersey Standard Oil, and attracted protests from other Standard Oil spinoffs because of its similarity to the name of the parent company, Standard Oil. As a result, Jersey Standard was restricted from using Esso in the U.S., except in those states awarded to it in the 1911 Standard Oil antitrust settlement. n the 1960s and early 1970s, Humble Oil continued to have difficulties promoting itself as a nationwide marketer of petroleum products, despite a number of high-profile marketing strategies. These included the popular "Put a Tiger in Your Tank" advertising campaign and accompanying tiger mascot, introduced in 1959, to promote Enco Extra and Esso Extra gasolines...