FREE: More Vintage Vegas Casino Dice "Caesars Palace"

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From Caesars Palace Hotel
In 1962, Jay Sarno, a cabana motel owner, used US$35 million that had been lent to him by the Teamsters Central States Pension Fund to begin plans for a hotel on land owned by Kirk Kerkorian. Sarno would later act as designer of the hotel he planned to construct.

Building of the 14-story Caesars Palace hotel began in 1962. Sarno struggled to decide on a name for the hotel. He finally decided to call it Caesars Palace because he thought that the name Caesar would evoke thoughts of royalty because of Roman general Julius Caesar. Also he felt the name would attract a more seductive crowd of women to attract more men into the gambling portion of the casino. Sarno felt that guests should feel they were at a king's home while at his hotel. Sarno contracted many companies to build the hotel, from the Roman landscapes it presents, to the water fountains that have been stages of various events and the hotel's swimming pools.

On August 5, 1966, the hotel was inaugurated.

On December 31, 1967, Evel Kneivel unsuccessfully tried to jump 141 feet (43 m) over the hotel's water fountain with his motorcycle.

In 1969, a Federal Organized Crime Task Force accused the casino's financial manager, Jerome Zarowitz, of having ties with organized-crime figures in New York and New England. Although Zarowitz was never tried, the task force pressured Jay Sarno and his other investors to sell the casino.[3] In 1969, Stuart and Clifford S. Perlman, founders of the Lum's chain of restaurants, purchased the hotel for $60 million. On July 15 of that year, executives lay ground on an expansion area of the hotel, and they buried a time capsule in the area, but the time capsule was stolen days later.