The listing, e-Movie Cash ticket, up to $12 has ended.
This is for a movie ticket code from the Kellogg's Family Rewards Spiderman promo. You get a code to redeem for an e-Movie Cash certificate, up to $12, good for any movie (not just Spiderman).
If your ticket costs more than $12, you have to pay the difference.
For participating theaters, go to www.emoviecash.com/locator
Here are the redemption instructions:
1) Visit e-Movie Cashâ„¢ at www.kelloggrewards.com/spm2/
2) Enter the Promotion Code below where indicated and complete all of the required fields. Promotion Codes must be used by December 31, 2014, before 11:59:59 p.m. P.S.T. Printed e-Movie Cash certificates expire January 31, 2015 11:59:59 p.m. E.S.T.
3) Print your certificate.
e-Movie Cash Tickets can be used for movie admission up to the value specified on your PDF. This is not Fandango or moviefone or Hollywood Movie Money.