This styling spray adds volume and texture to the hair to create a sexy, wind-blown feel. Its salt-infused formula adds fullness, hold, and a cool, matte finish. Salt water is no secret to editorial stylists for adding volume and texture, and anyone who has been in the ocean knows of that salty, sexy, sun-dried, wind-styled feel (that seems such a shame to wash out). So while Bumble and bumble hasn't exactly bottled the real thing, they've replicated and improved it, including seaweed and kelp extracts to enhance moisture.