FREE: Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki
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The listing, Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki has ended.
Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki is primarily touted as a business book -- a small-business or entrepreneurial manifesto. And sure, it works for that. But more than that, Kawasaki's book explores the power of enchantment, defined as follows:"Enchantment can occur in villages, stores, dealerships, offices, boardrooms, and on the Internet. It causes voluntary change of hearts and minds and therefore actions. It is more than manipulating people to help you to get your way. Enchantment transforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers."
Hardcover, in original dust jacket, like new condition.
Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki is in the Books | Nonfiction Books category