FREE: Early 1960s AVIS WE TRY HARDER Plymouth rental car ADVERTISING campaign slogan button tab

The listing, Early 1960s AVIS WE TRY HARDER Plymouth rental car ADVERTISING campaign slogan button tab has ended.

Offered is an original lithographed tab 1 1/2" in diameter that was distributed by AVIS RENT A CAR, likely during the early 1960s as the advertising campaign began in 1962.

The face of the tab states "We Try Harder." with union label logo from Chicago on the top fold over tab.

The reverse clarifies: "COMPLIMENTARY BUTTON FROM AVIS RENT A CAR AVIS rents all makes of cars . . . features PLYMOUTH." "PRINTED IN U.S.A." with the AVIS logo.

There is slight litho wear as shown on the face and reverse. Another interesting collectible. AVIS implemented this campaign positioning itself as # 2 against competitor Hertz.

As this marketing slogan is no longer used by Avis and their new campaign is "It's Your Space," this captures an advertising moment in time.