I just read the directions. Online you just put in the the card number and access # at checkout.
But in-store it sounds alot more complicated: "To redeem your Target eGiftCard in a Target store in the U.S. please view on a web-enabled mobile device or follow these steps: Save your Target eGiftCard to your Mobile GiftCard account on your web-enabled phone, visit m.target.com/gc Select 'My GiftCards' within the 'My Target' section Create a Mobile GiftCard account (or sign in to your existing account) and save your eGiftCard At checkout, a Target team member will scan the eGiftCard from your web-enabled mobile device."