It is so pink, it hurts my eyes. LOL... I suppose you could use it to flag down cars when you need roadside assistance, get a job as a lighthouse, or as insect repellant (hmmm, it might work just the opposite for bees, hornets and yellow jackets....scratch that one).I do know some girly girls who would love it though. I will definately be "watch"ing this one. Thanks for listing this item.