FREE: waiting for your cat to bark? book

The listing, waiting for your cat to bark? book has ended.

This Book was found among some of our old things.
Have no clue where it came from or anything.
It is in Excellent condition,comes with a cd.
some type of marketing book.
only thing it does not have the book sleeve,but the book it self is like new.
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found a little bit of info about the book online here is what I found.
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http://www.wilsonweb.com/conversion/cat-bark.htm
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Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing
by Bryan and Jeffrey Eisenberg, with Lisa T. Davis
Nelson Business, 2006
Hardcover, 225 pages
ISBN 0785218971

Dogs aim to please, cats do their own thing. But if you're waiting for your customers (cats) to aim to please you (like dogs do), the authors contend, you'll be waiting a long time. The answer is found in learning to persuade them to make a purchase or take an action using what the authors call Persuasion Architecture.

In this book the Eisenberg brothers (principals of FutureNow and publishers of GrokDotCom.com e-mail newsletter, which I read and recommend) present a highly sophisticated model of the buying process (that is, the sales process from the customer's viewpoint). While the model works in brick-and-mortar stores, it is particularly adaptable to (and measurable in) online stores. The Eisenbergs are known as the world's conversion boosting experts and the authors of the best-selling book Call to Action (2005, ISBN 1932226397).