They do seem to be really popular. When my daughter was small she loved troll dolls, which I didn't get. I always thought they were a bit ugly, but she adored them. She still has most of them sitting on a shelf in her room.
Ha ha, I read your comment. I was a troll girl as well back in the day. :-) Had a bunch on my shelf as well! <3 My little one just started seeing these and goes nuts in the stores with them. They're cute little figures I think. These and Pet Shops stole her heart. Fanned you and watching!
Apparently a lot of people were really into trolls! I thought as my daughter got older, she would put them away, but she still loves having them out on her shelf where she can see them. But hey, whatever makes her happy!
Littlest Pet Shop animal are super cute. I think both Shopkins and LPS are super popular with little ones atm.