No this is not for light skin or kind of pale. There are three shades in the light shade before you get to the medium shade. light 30 is right below medium 10. So if you have skin that is slightly tan but not a deep tan color nor olive color light 30 would probably be your shade. I know for me, in the winter i could be near light 30 but I have more melanin in my skin which makes my skin more tan than light 30 and closer to medium 40. So if your skin is able to keep a tan for a long time, you would not want light 30.