You imply the 2 auctions were the same, but the other auction was for a complete Wii system plus games and went for over 200,000. So I missed it.
Two suggestions: Use descriptive titles, like "Wii Nunchuck" instead of just "Wii" for this auction.
Also, try to make sure your primary photos include everything you're auctioning, or at least the most expensive. Using the reflective side of a CD or DVD implied it was just a game.
You'll get more people checking out your auctions, so more bids.