FREE: Framed Advertisement "Starts TODAY! Wizard of Oz" 1939

The listing, Framed Advertisement "Starts TODAY! Wizard of Oz" 1939 has ended.

The high bidder will receive the framed advertisement as pictured!

The film was previewed in three test markets: on August 11, 1939, at Kenosha, Wisconsin and Cape Cod, Massachusetts, and at the Strand Theatre in Oconomowoc, Wisconsin on August 12.

The Hollywood premiere was on August 15, 1939, at Grauman's Chinese Theatre. The New York City premiere at Loew's Capitol Theatre on August 17, 1939 was followed by a live performance with Judy Garland and her frequent film co-star Mickey Rooney. They would continue to perform there after each screening for a week, extended in Rooney's case for a second week and in Garland's to three (with Oz co-stars Ray Bolger and Bert Lahr replacing Rooney for the third and final week). The movie opened nationally on August 25, 1939.

The film grossed approximately $3 million (approximately $50 million today) against production/distribution costs of $2.8 million (approximately $47 million today) in its initial release. It did not show what MGM considered a large profit until a 1949 re-release earned an additional $1.5 million (approximately $15 million today).