Thanks for asking - I should have been more clear. One applications lasts for 3 days. I put some on this morning (from my personal bottle) and it will last for 3 days. The bottle contains 2 fl oz. You will get quite a few applications from it.
This stuff is great. I am mixed so my hair is always confused and frizzy but after I tried this OMG it is a must have!!!!!!!!!!!!!!!!!!! Keeps my hair frizz free for a few days.
No problem on the questions. Do you mean is this a new product? If so yes it is and it is very popular. I have customers with frizzy hair that love it.