I will do my best to describe this color. It is a rich deeper red, not bright like cherry. You can go to the rimmel site and see a swatch of the color. I don't want to touch it so I don't know what it would look like on the skin. If that is your photo it would be very becoming on you! I am very fair so I stick to the pinks etc. I have read some ladies say it would look good on everyone I just don't wear colors that dark. It is the kind of color you would wear when you want to be ultra glam like new years eve or a date night! I hope that helps. Let me know if you need better info.