I purchased this from Macy's, the engraving says REG. DESIGN MAKE-UP ART COSMETICS LTD. with HTC on the opposite side... that's how you know its real only real ones have that engraving. if you need more proof here is a link I often use http://reviews.ebay.com/How-to-spot-FAKE-MAC-makeups_W0QQugidZ10000000007715497....