FREE: How to Design and Write Web Pages Today ebook

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Writing and designing for the Web are essential to anyone looking to advance his or her personal, or professional Internet presence. How to Design and Write Web Pages Today offers an approach for building sites that reach your intended audience, using methods that enable a site to be updated and improved over time.
An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Rich with examples, the book demonstrates that Web writing and design can be fast and fun—and accomplished without expensive software or sophisticated programming skills
Chap 1 Why Write for the Web? 3
Chap 2 Reading the Web 13
Chap 3 Creating Web Content 25
Chap 4 Standards-Based Web Pages 33
Chap 5 Preparing to Write and Design 43
ISSUES AND CHALLENGES
Chap 6 Accessibility 57
Chap 7 Usability 69
Chap 8 Sustainability 81
Chap 9 Structured Content: XHTML Overview 91
Chap 10 Presentation and Design: CSS Overview 103
Chap 11 Rapid Prototyping 121
Chap 12 Writing with Source in a Text Editor 133
Chap 13 Page Metadata 147
Chap 14 Page Branding 159
Chap 15 Navigation 177
Chap 16 Text Content 189
Chap 17 Page Layout 205
Chap 18 Multimedia Content 225
Chap 19 Performance and Interaction 235
Chap 20 Site Architecture 249
Chap 21 Reusing and Dynamically Generating Content 257
Chap 22 Dynamic Sites in WordPress 267
Chap 23 Going Live 275
Chap 24 Tracking Visitors, Sharing Content 281
Resources for the Future 289